Sock Footage


Main and Local is proud to participate in the Sock Footage initiative. 

Here is a word from Maria, the founder: 

“My company's mission is to empower individuals to engage in acts of kindness as a by-product of simple, everyday sock purchases.Most people are unaware that socks are the most needed but least donated items at homeless shelters. With COVID-19 silently making its way across the world, the homeless community is amongst one of the most vulnerable populations, and needs us now more than ever. As part of ourone-for-one giving model, for every pair of socks purchased from us, a complimentary pair of donation socks is provided courtesy of our brand to give back to someone in need. We partner with existing sock brands like Main and Local to incorporate the social, give back component. We are also excited to share that we continue to deliver socks to a number of our partner charities, one of which has a mobile outreach van distributing much-needed supplies to those living on the streets (www.veahavta.org). We truly believe, and have witnessed firsthand, that being involved in the donation process has the power to change a life, while touching the lives of those in need. By having people share online footage of their newly purchased socks, or their donation highlights, using our hashtag,#PAYITFOOTWARD, we are confident that they can help bring attention and awareness to the growing concerns surrounding those living on the streets.”

- Marisa Sheff, Founder of Sock Footage